Deborah K. Swanson

Here’s where I’m going to talk about writing, PR tips, and the best/worst things that catch my eye.

Today, let me just alert you to proofread menus and signs. This can be a riot. One of my favorites was a sign in Koreatown near downtown L.A. A couple of letters had fallen off and the result was “1 HOUR HO .” I’m sure you can figure out the missing letters, but the fun is in what was left! And we can only wonder what kind of business the store got…