Deborah K. Swanson

Read my other blogs: Oh Deb U Taunt, There you’ll find links to stories in print, updates to IWOSC (Independent Writers of Southern California), and other fun.
www.altadenaaboveitall.com covers the joys and issues of living in Altadena.
See you there!

I’ve begun writing direct mail fundraising programs for Caltech and I’m glad to say we’ve been having some great results. The alumni are coming through!
Participation rate is one of the measures by which universities are ranked, with Princeton being at the top. That’s because they’ve been at the annual fundraising game for a long, [...]

Is technology helping or hurting your communication efforts? Are you typing more and talking less? Exchanging lots of information but lacking “connection”? Or do you connect with more BECAUSE you’re using technology? Even so, are there times when you can’t stand to be on the keyboard one more second? I don’t think you’re alone.

Here’s where I’m going to talk about writing, PR tips, and the best/worst things that catch my eye.
Today, let me just alert you to proofread menus and signs. This can be a riot. One of my favorites was a sign in Koreatown near downtown L.A. A couple of letters had fallen off and the result [...]